J Castellano – Founder, INNOCOS
Passion and a Quest for Knowledge
With over 20 years of experience in the beauty and personal care industry, J Castellano is a seasoned product development expert and the visionary founder of INNOCOS. He began his journey in the home fragrance sector, where his deep appreciation for scent led him to create a niche perfume candle company. His passion for perfumery inspired him to study fragrance creation and collaborate with renowned perfumers across the industry, shaping signature scents for both home and fine fragrance applications.
J’s career naturally evolved into bath, body, and skincare, where he found his true calling. Working closely with contract manufacturers and leading brands, he brought a wide range of innovative products to life. His drive to deepen his technical expertise led him to study cosmetic chemistry extensively, reinforcing his foundation in high-performance skincare formulation.
Today, J Castellano is recognized for his unique ability to merge scientific precision with creative vision. He specializes in formulating cutting-edge skincare products and guiding companies from concept through commercialization. With formal training in business and a comprehensive understanding of the product development lifecycle, he empowers clients to launch successful, superior-quality beauty innovations.
J continues to consult with brands and manufacturers globally, blending technical insight, industry know-how, and an unwavering passion for excellence in every project he undertakes.